KILLING THEM SOFTLY is available now on Digital, Blu-ray Disc and DVD. During the economic turmoil of 2008, Jackie Cogan, an enforcer, is hired to restore. Aug 05, 2018 Killing Me Softly Synopsis: London website designer Alice was happy in a stable relationship with reliable, somewhat boring Jake, but quickly dumps him after falling in love at first sight and having wild sex with an overbearing hot hunk, even before she discovers it's the famous mountaineer Adam Tallis, a studly celebrity about whom a book is.
Jean Kilbourne, creator of Killing Us Softly: Advertising’s Image of Women, discusses ‘The Dangerous Ways Ads See Women’ at TEDxLafayetteCollege conference. Below is the full transcript of the TEDx Talk.
Listen to the MP3 Audio here: The dangerous ways ads see women by Jean Kilbourne at TEDxLafayetteCollege
TRANSCRIPT:
I started collecting ads and talking about the image of women in advertising in the late 1960s. As far as I know, I was the first person to do this. I tore ads out of magazines, put them on my refrigerator, and gradually, I began to see a pattern in the ads, a kind of statement about what it meant to be a woman in the culture. I put together a slide presentation and began traveling around the country.
In 1979, I made my first film “Killing Us Softly: Advertising’s Image of Women”, which I have remade three times since then.
These were some of the ads in my original collection long time ago. “Feminine odor is everyone’s problem.”
“If your hair isn’t beautiful, the rest hardly matters.”
“Honey, your anti-antiperspirant spray just doesn’t do it.”
“I’d probably never be married now, if I hadn’t lost 49 pounds.” Which, one woman told me, was the best advertisement for fat she had ever seen.
I am going to do a very abbreviated version of this talk, of course, today, but I want to begin with a question that I most often get asked, which is: “How did you get into this? What got you started?” Many factors in my life led to this interest. I became active in the second wave of the women’s movement right away in the late 1960s. I’d worked in media. I spent a year in London working for the British Broadcasting Corporation, and a year in Paris working for a French film company. This sounds much more glamorous than it was — I was a secretary. In those days, options for women were very limited. I was a secretary, I was a waitress, but I did have one other option that I rarely talk about. I was encouraged to enter beauty pageants and to model. This is artfully cropped to make it look as if I won. I was, in fact, the runner up. This was my first ad, and I think the car tells you something about how long ago this was, and this ran in a London newspaper.
So modeling was one of the very few ways that a woman could make money in those days. It was very seductive, but for me it was also alienating, it was soul-destroying. There was a whole lot of sexual harassment that came with the territory, so I didn’t follow that path. But it left me with a lifelong interest in the whole idea of beauty and the power of the image.
Since that time, advertising has become much more widespread, powerful, and sophisticated than ever before. Babies at the age of 6 months can recognize corporate logos, and that’s the age at which marketers are now starting to target our children. At the same time, just about everyone feels personally exempt from the influence of advertising. So wherever I go, what I hear more than anything else is: “I don’t pay attention to ads, I just tune them out. They have no effect on me.” I hear this most often from people wearing Abercrombie T-shirts, but that is another story. The influence of advertising is quick, cumulative, and for the most part, subconscious. Ads sell more than products.
Now, in many ways, we have obviously come a long way. But from my perspective of over 40 years, the image of women in advertising is worse than ever. The pressure on women to be young, thin, beautiful is more intense than ever before. It’s always been impossible. Years ago, the supermodel Cindy Crawford said: “I wish I looked like Cindy Crawford.” She couldn’t of course, no one can look like this. But it’s really impossible today because of the magic of Photoshop, which can turn this woman into this woman and then try to make us believe that an anti-aging cream can do this.
Now, she is a beautiful woman, but older women are considered attractive in our culture only insofar as we stay looking impossibly young. We learn to read men’s and women’s faces very differently. Here we have Brad Pitt and former supermodel Linda Evangelista, about the same age, each one of them in an ad for Chanel, but he gets to look like a human being, and she is transformed into a cartoon.
Now sometimes, every now and then, a celebrity resists. As you may know, just this week Lorde sent out a tweet with an unretouched photograph below the photoshopped version, and she tweeted: “Remember, flaws are OK.” Good for her, but this doesn’t happen very often.
Men are photoshopped too, but when men are photoshopped, they are made bigger. Andy Roddick laughed when he saw the bulked-up arms on this cover photo, and suggested they should be returned to the man they belong to.
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You know what happens
at that height?
The brain dies
from lack of oxygen..
cell by cell.
It just shuts down..
and the body goes with it.
I can't stop thinking about
what it must have been like.
Why don't you start
at the beginning?
It's always the easiest.
OK, I'll start
at the beginning.
I grew up on the plains
in lndiana.
I was a flatlander,
through and through.
To be honest..
I really didn't have
much to leave behind.
Virtually no family
and very few friends.
Anyway, it was January.
I'd already been in London
a year and a half.
For the first six months,
I'd been incredibly lonely.
Then I met Jake.
What I loved the most..
was how comfortable
we were with each other.
I felt safe.
OK, let's go.
I design CD-roms
and websites..
for corporate clients.
That must pay well.
It sounds fancier
than it is.
Jake was an engineer.
Tunnels and bridges,
that sort of thing.
He kept his tube tickets..
in a wallet he got
when he was twelve.
Same wallet,
same inside pocket.
Alice? Alice?
See you later.
Hey, Alice.
You going in?
Yeah.
I'll see you in a minute.
Reconfigure the training
program manual..
to make it look like
a game on the website.
We tried that with
the appliance kings.
Yes, but this isn't
about washing machines.
Now we're training
a worldwidesales force.
You're the new media pioneers.
Think of something.
Alice, you still have
the old template, don't you?
Are you with us, Alice?
I'm going out
to get my hair trimmed.
I'll be back after lunch.
Oh, shoot!
And you got in?
Yeah..
I got in.
What's your name?
Alice.
Alice.
Don't turn away.
Quickbooks for mac free with crack pro. Come here tomorrow.
I have to work.
Then come back tonight.
I can't.
Whenever you want, Alice.
You decide, and I'll be here.
I couldn't believe
what had happened that day.
I knew it shouldn't
happen again.
I wanted everything
back the way it was.
What do you want me to do?
Nothing, just keep doing
what you're doing.
That was when
I found out his name..
Adam Tallis..
and that he climbed mountains.
He causedquite a stir
here yesterday.
He saved
six people up there..
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with no oxygen.
You stop me
whenever you want.
Please don't stop.
I bought your book today.
It isn't my book.
I'm just in it.
It looks good.
People died, Alice.
Something went very wrong.
There was a woman
named Francoise Collette.
I lost the whole group.
I still don't understand
what happened.
There was no room for error.
Everything had been checked.
I was in love with her.
Do you know what it's like
over 20,000 feet?
It's like this.
Without air,
the braincells die.
It shuts down.
and then the rest
of the body follows.
It's been two years..
and it doesn't go away.
I live with someone.
But you're here.
I have to go.
Don't put them on.
Hi. Where are you?
I'm running some errands.
Do you think you could
pick up my watch..
on the way home?
I'm runningbehind schedule.
I'm nevergoing to make it.
Of course I can.
I missed you today, Alice.
Miss you.
I love you.
Love you.
Knock it! Not nice.
And give it!
Go in!
A card? Ref,
that's a bit harsh.
Yeah. Sorry. I'm just..
There's nobody there!
I have to leave you.
You what?
I can't go on like this.
I'm sorry.
I have to leave.
You have to leave me?
We're together.
We're perfect together.
I want to marry you.
I met somebody.
Who did you meet?
You don't know him.
I'm sorry.
When did you meet him?
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I didn't mean
to hurt you.
It's not the point--
It's very much the point!
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We go to the market
together every Sunday!
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I buy your fucking